Sales Funnel Launch
I led the redesign of a prescription funnel that dynamically routes users based on BMI, eligibility, conditions and regulations. The new journey increased conversions by 18%, reduced compliance workload, and aligned tightly with third-party APIs.
I led the redesign of a compliant RX funnel, routing users dynamically based on BMI, conditions, and regulations. The new funnel personalized journeys, improved compliance, and integrated tightly with APIs.
Highlights:
Optimized user pathways with health-based eligibility logic.
Built advanced routing to ensure regulatory compliance in every state.
Integrated analytics (MixPanel + Google Analytics) for real-time tracking.
Designed seamless and intuitive user flow in Miro with all mockups in Figma.
Outcome:
👉 Funnel conversions increased by 18% in the first 3 months.
👉 Saved compliance team 20+ hours/month by automating regulatory routing.
👉 Positioned the client to capture $500k+ additional annual revenue via GLP1 upsells.