The value and benefits associated with having a website have long been established. Now, the next step for businesses is to actually create a website and setup digital strategy plan and how to achieve it.
With many options available and at reasonable prices, it is very common for companies to delegate this important task to an outside provider.
Multi-channel marketing approach focused on increased conversions, repeat traffic, and generating greater visibility.
With over 87% of buyers searching for products and services online, your business stands to gain a wealth of qualified leads and a boost in conversions by ranking highly in searches.
You will get technical, off-page and on-page SEO to clients across industries, helping them assume and maintain their position at the top of search engine results pages. Clients who work with me increase their brand’s visibility and meet prospective clients as their purchase intent surges.
A paid ad that appears at the very top of search receives almost 4 times’ the clicks than those featured at lower positions.
However, reaching this position, even with paid advertising, is challenging due to the ever-increasing competition.
My approach with PPC experts rely on deep data, research and strategic content to optimize paid ad performance and generate higher ROI.
This year, over 75% of marketers are actively investing in content marketing.
As the environment is becoming more saturated, data, strategy and quality content are more important than ever.
Strategists, writers and designers that are working with me will create engaging content carefully designed for every stage of the customer journey, increasing the qualified lead base, conversions and loyalty.
From Facebook and Instagram to LinkedIn and Twitter, and beyond – my team of experts help clients build their social media presence strategically, optimizing each channel to feed into their marketing funnel.
I provide the best suited solutions in both organic and paid social media management, providing a full-suite of services, from strategy to content creation and community management.
Email marketing can generate as much as $45 return on investment for every $1 spent.
I help clients across industries build successful email marketing strategies and manage campaigns that nurture and convert their leads.
From simple newsletters to sophisticated eCommerce retargeting strategies, I provide plan, conceptualize, execute and manage all types of email marketing campaigns end-to-end.
Get a steady stream of A/B testing wins, that translate into more conversions, leads, and revenue. Experts with whom I collaborate on a daily basis provide expertise, and tools that let you take a strategic role while we handle the details.
Custom web development process with strategic insights to generate greater brand engagement, higher conversions and measurable results.
With my clients I hosts an initial meeting to discuss the scope of the project, including platforms and channels, goals, target audience, existing brand strategies, and more.
In this call, I will gather all the necessary information to conduct in-depth competitor research and complete a comprehensive digital strategy.
After the kick-off call, with my digital strategist I will utilize the brand strategy document that was completed in step 1 to build a customized digital strategy.
Each strategy is personalized, depending on the client’s goals, target audience, and the improvements that a website or app needs in order to be successful.
Digital strategists and I will work closely together to document the existing features and functionalities of the current platform.
Then, you will get a new and improved user experience, documenting all elements for designers and developers and ensuring they are reflected in later stages.
After the website or app architecture is approved, my designers will create wireframes – which are essentially blueprints of a website that outline the structure.
After wireframes are designed, web designers will add colors, logos, and branding elements to create a static image-like design of what the web pages will look like to the user.
After the designs are approved, they move into the development stage.
Here, frontend developers will create the frontward-facing interface – which customers will see – while the backend developers will create the content management system and tie that administrative dashboard to the frontend.
Throughout the development process and before the website goes live, team members – including me, the developers and digital strategists – will test every facet of the website to ensure it functions properly and matches the original designs that were approved by the client.
Once the platform is built and the testing is completed, the new website will be pushed live to the public. However, the work doesn’t stop there.
With my team of domain experts we will continue to monitor its performance and security, optimizing whenever possible to maximize results.
A digital strategy is an all-encompassing guide to build a better, more effective online presence.
Digital strategies are utilized to improve the performance websites, mobile apps, marketing campaigns, paid advertisements, and more.
Common goals include increasing organic website traffic and campaign revenue.
Before starting with a digital strategy creation, it is common to first host a kickoff call with the client. In this call, we discuss brand strategy document, which outlines the client’s perspective on items such as brand value, mission, demographics, competitors and goals.
One of the digital strategist with whom I collaborate also provides insights into the brand strategy, helping to hone in on the most valuable goals, competitors, and ideas that will ensure the campaign is successful.
Following the kickoff call, we conduct a full analysis of the client. We examine every platform, from social media and websites to paid media ads and press coverage.
This stage empowers us to identify the areas where a client excels and where they need additional support – all of which inform the strategy and deliverables.
We will finalize a comprehensive list of competitors – both from our perspective and from the client’s perspective – to analyze.
We will highlight their shortcomings and successes, determine what effect they had on the business, and underscore how that tactic could be implemented in a unique way into the client’s project.
Finally, after collecting all of the background information on the brand and its competitors, we will compile the final list of recommendations and specific deliverables.
These will be highlighted in presentation and daily updates sent to the client, along with specific due dates to keep the project on track.
From market research and data analysis to UX and UI creation, my well structured and multiple times tested ecommerce design process is highly strategic & data-based.
You will get superior designed user experiences that result in a higher brand retention, conversions and loyalty.
My process starts with user behavior, market and competition analysis. Through more than 10 years I was working with the leading eCommerce experts all over the world to gather and analyze data you have collected via client existing online channels, as well as run thorough research to develop deep insights into your customers’ behavior and your competition.
This step allows me to identify the existing or possible bottlenecks, solutions and opportunities for your business growth.
The next step involves data interpretation for the purpose of strategy building.
Once I have a clear understanding of your business requirements and your market, we can proceed to formulating a strategy that will optimize each point of your on-site customer journey.
This strategy will guide my design and development processes from start to finish (and beyond).
This is where data meets creativity.
My goal here is, with UX experts, to build wireframes that guide users smoothly through the site and to the conversion points.
My UI experts design interfaces that fit your target market’s aesthetic preferences, as well as reflect your brand identity.
This whole process is done in an Agile manner with constant communication with the client.
When it comes to this part with my experts we use your platform of choice or suggest one that would suit your business requirements and budget the best.
My extensive experience in using all the leading eCommerce platforms and plug ins, allow me to work on a platforms from Webflow, Magento, Shopify all the way to the WooCommerce.
Before launching, I ensure that your site is 100% protected against data loss due to system failure or hacking attacks.
My processes and systems in place to run daily data backups so your site can swiftly recover from any minor or major data loss.
The systems also run continuous site scans and report on any possible issues, no matter how minor, to keep your site safe and running round the clock.
Developed, optimized and secured, your e-store will be ready for launch.
I can also help and assist you with migration of the existing website, connect a new domain, handle any redirects and set up final integrations to get your site up and running.
My suggestion, which over the years has proven to be the best and most practical thing, is also to offer maintenance and analysis services to help you continuously evolve and scale your e-store.