Don’t try to reinvent the wheel, and prioritize function over beauty. There are many beautiful sites out there that feel more like a trap or a maze, than like a solution.
Even if you are only looking to make improvements, focus on usability first. Fixing small UX problems can yield significant business results as these directly impact your customer journey.
You don’t need a hunch when you have data. From existing research to A/B testing, leverage data to make decisions about your website’s UX and UI.
Competitor research can also provide a wealth of data and inspiration. Tools like Alexa, Similar Web and SemRush can give you insight into your competitors’ audiences, performance, keyword and PPC strategy.
Organic search is responsible for over 50% of all web traffic.
Making your website search-engine-friendly requires a strategic approach to content creation.
From keyword optimization to formatting, SEO content helps your audiences find the information they need, while it helps search engines understand and rank your website for relevant terms.
Web development is not a one-time investment. It is a long-term commitment.
Websites require maintenance and continuous optimization to remain relevant and functional.
It is essential to invest in ongoing optimization if you are heading to reach your goal. This process ensures that every aspect of your web presence is perfectly aligned with the wants and needs of your audience.
User experience, or UX for short, is critical to the entire strategy of a business. UX research applies several investigative techniques and methods to investigate, add context, and build insights around the design process of a website.
The prototyping stage of a website helps to examine the development evolution as well as uncover any errors that need to be addressed before a bigger, more important release is deployed. UI design entails the visualization, presentation, and interactivity of the website, with the clear goal of making user interactions as simple and efficient as possible.
Search engine optimization (SEO) is taking the marketing world by storm with its dynamic approach to discovering trends and updates on how users interact with websites. SEO helps businesses develop robust strategies around concrete insights and information to gain the most value from this detailed knowledge.
From keyword research and analysis, audits, marketing strategies, link building, content development, and more, SEO consulting services can boost user traffic to your website.
All the elements of web design need to come together in order to create the masterpiece that is your website. A secured dev environment is used to create the web pages and comprehensive testing is done to get all the bugs out of the way before the website is made live. Front-end and back-end website development can be challenging concepts. In simple terms, front-end is the client side of programming a website while the back-end is the server side programming of a website.
You don’t need a hunch when you have data. From existing research to A/B testing, leverage data to make decisions about your website’s UX and UI. Following the newest CRO trends in order to boost conversions. Competitor research can also provide a wealth of data and inspiration. All that is done with recognized tools that can give you insight into your competitors’ audiences, performance, keyword and PPC strategy.
Web analytics services help you understand digital marketing and website performance, consumer behavior, and ROI. You can get more value out of your digital marketing and paid advertising efforts by measuring their effectiveness.
Website maintenance and optimizations include various services you need to keep your website secure, user-friendly, and up to date. With every online search, more than a half of users discover a new company, product, or service. They visit your website, explore your products, browse your services, and get a first impression of your business. For businesses today, this fact makes website maintenance and optimization a top priority.